User Acquisition Lead | Mobile
Global Live Network, Inc
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Chicago, IL
Who We Are
Global Live Network, Inc. is developing a video live streaming mobile application "GOGO LIVE", providing a live broadcasting service where users stream their own live video content and get financial reward via interacting with other users in real time. The service is available on Android and iOS mobile devices.
GOGO LIVE is looking to add a User Acquisition Lead | Mobile to guide the user adoption of our mobile platform.
What you get to do
The User Acquisition Lead | Mobile will be responsible for top-of-funnel activities, driving our 2018 user base growth and beyond. The primary immediate focus of this position is clear: drive further adoption of GOGO LIVE’s Rewards platform to meet our goals. You will work hand-in-hand with the marketing team to build a cohesive go-to-market strategy and execution. You will be a critical part of the GOGO LIVE team, helping to deliver the GOGO LIVE platform to users across the globe.
Who you are
Ideal candidate has 3+ years of experience in marketing, preferably in the mobile space
Proven track record taking a product to market, from strategy to execution
Knowledgeable of digital media, consumer insights, mobile marketing strategies
Fluent in Facebook and Google advertising marketplaces
Proficient in basic media metrics (CPI, CPM, etc)
Experienced in analyzing campaign results, and quickly adjust in-market activities as needed
Confident and poised presenter with excellent written and verbal communication skills
Experience building successful user acquisition campaigns across multiple targets, geos and demographics.
Has extensive experience running mobile app install campaigns on Facebook
Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving.
Expert at optimizing campaigns and adjusting bids based on ROAS and LTV
Able to effectively communicate with advertising partners to efficiently drive campaign performance.
Able to structure A/B tests around creatives, campaigns as well as new ad products.
Able to innovate new ways to develop and constantly improve UA strategy.
Qualifications
2-4 years of experience in media buying / user acquisition / performance marketing.
Experience working in the social/mobile game industry a plus.
BA/BS Degree in marketing/finance or equivalent.
Experience building and managing relationships with third party media partners.
Experience working in a metric-driven role focused on ROI.
Excellent negotiation skills.
Proven Data Analysis and Excel experience.
NICE TO HAVE
Experience with Google AdWords.
Experience with Apple Search.
Job Type: Full-time
Experience:
marketing: 2 years (Preferred)
Education:
Bachelor's (Preferred)
Location:
Chicago, IL (Preferred)
Please send your resume to: HR@gogolive.com